I’ve always loved fashion, ever since I was a little girl. I would cut up anything and everything to make clothes. The only thing I think I may have enjoyed more than fashion is training. So when my love of training stopped me being able to wear the clothes I loved, I knew there was problem.
I can’t ever remember not training. It has been a part of my life since I was young. Starting off in school sport, which lead to training at the gym, boxing, bootcamps, triathlons, you name it. After having my two children, I got convinced to try CrossFit. You’ll love it they said, it is definitely your kind of thing. Well love it I did. I’d like to say I didn’t become one of those obsessive people who suddenly talk about CrossFit all the time, but I did start doing it an awful lot. For me it wasn’t just about getting an awesome workout, it was about the people involved and the community I suddenly became a part of. I met some of my best friends doing CrossFit. We trained together, had coffee together and just had lots of fun together. But what came with all of this, was a whole lot more muscle!
CrossFit made me fitter and stronger. I had more confidence, I was more comfortable in my own skin and when wearing active wear I felt great. But when it came to going out at night, I felt like the hulk. The clothes I liked to wear stopped fitting. If they actually did up around my back or waist they felt tight and were really uncomfortable. I thought why spend all this time training and feeling amazing, sexy, confident and empowered in the gym, when you go out at night and feel horrible about yourself. This did not sit well with me at all and I knew a lot of other women had the same problem. But no one was addressing the issue. The only options we had was to wear something super stretchy, which wasn’t the look I was really going for, or I ended up wearing the same jeans and top.
Feather and Barb has been in the making for a very long time. Through this label we hope to make fashion more accessible to women who don’t fit into conventional sizing. Whether that is through lifting weights, playing sport or just genetics. We want to celebrate women and show the beauty in being strong, having muscles and being proud of your body. While comfort and fit was two of our driving factors, structural lines were also a big influence. We wanted to accentuate those parts of the body that women work really hard on, like strong shoulders and legs.
This is just the beginning and we have so much more we want to do. We would love your feedback on our first release and will use this to develop our brand even further in order to bring you the clothes that you want. So we hope you love our clothes as much as we loved making them. Be a part of our community and help us show how beautiful strong can be.